Stela's Portfolio

Stela Yordanova – Data Journalist and Data Visualization Designer

Hi there! My name is Stela and I like to tell stories with data that inform and inspire! I research, analyze, report and visualize data. Are you interested in collaborating? Jump to my data stories or read more about me below.

About Me

I am an experienced data specialist with a strong track record of data analysis and visualizations as well as managing and executing bigger data insights and reporting projects.

I have worked in digital marketing for over two decades and have built strong experience and skill set in website analytics, performance insights, dashboards, and data visualization.

Before entering the world of digital marketing, however, my very first job was reporting for a small local newspaper. Now that data journalism is becoming more and more popular and in demand, I love combining my basic journalism experience and my knowledge of data to enter the world of data journalism.

I report on the fashion and beauty industry. I use Google Trends and Ahrefs to collect data on trending topics that people search on Google. I like to analyze keywords and phrases that people use to search for information. I also use online retailers website and information on popular products, beauty trends and interests. On this website, I create data stories and visualizations on different topics related to fashion and beauty – all about how people research these topics on Google and social media, what products they buy and the trends they are interested in.

Data Visualizations and Storytelling

I have strong experience in building dashboards and data visualizations using Excel and Google Looker. I use Flourish to turn my charts into animated data stories and Canva to build infographics.

Data Analysis

I’m adept at using Excel and Google spreadsheets as my go-to analysis tools. I can write and use formulas and scripts to clean and analyze large datasets.

Resources and Tools

I am passionate about making data visualizations accessible to people with color blindness and other visual impairments. I built a simple color blind simulator to help you see how your chart will look to people with different color blindness conditions. I also built a simple percentage calculator to easily and quickly calculate percentages. Other resources that you might find useful include the Data Visualization Glossary, A Short Guide to Data Storytelling, Excel Templates and Google Sheet Templates.

Data Stories

Here are the data stories I have written in the past on a range of topics. Most recently I have focused on the fashion and beauty industry trends.

Are you interested in collaborating?

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