Data Visualizations and Design

Data Visualizations and Design

I find data out-of-sights, one beautiful bar chart at a time

About Me

I tell stories with data and aim to build data visualizations that inform and inspire!


Hi there, my name is Stela. I’m a digital and web analytics leader and data visualization designer with over twelve years of B2B and B2C experience working on both the agency and client-side. I have been responsible for several different areas in the past, including data measurement, web analytics, search engine optimization and content strategies.

My passion for designing effective data visualizations started pertty much with the beginning of my career as I was building website performance dashboards in Excel. I quickly fell in love with the process of creating beautiful charts and graphs that help translate data into insights so bold ideas can become realities. I am now a website analytics leader and work with a wide range of clients. I design data visualizations, charts and marketing dashboard and use data to tell stories that will help my clients excel at their business objectives.


“The greatest value of a picture is when it forces us to notice what we never expected to see.”


Let’s Talk

Location Data – Visualizing My Trip to Thassos Island, Greece

I recently travelled to the Greek Island of Thassos. Thassos is the northernmost island in Greece and is accessible only by regular ferry services from... Read More "Location Data – Visualizing My Trip to Thassos Island, Greece"

Can You Use a Stacked Bar Chart for Trend Over Time

The more important question is why are there 20 states that have not increased the minimum wage since 2011? But I cannot answer that! In... Read More "Can You Use a Stacked Bar Chart for Trend Over Time"

What If Your Bar Chart Doesn’t Start At Zero

There is a big rule in data visualization that most designers would never break – bar charts value axis should always start at 0. And... Read More "What If Your Bar Chart Doesn’t Start At Zero"