This is the first of two video tutorials I have prepared on campaign tagging in Google Analytics, what it is and how it affects our reports in Google Analytics.
It is very important to always properly tag website URLs used in digital marketing campaigns because if links are not properly tagged this will compromise Google Analytics acquisition reports. Sessions from paid digital marketing campaigns could get attributed to a different channel making it hard to analyse campaign results.
In this first video I cover channel grouping. From my experience most often campaign tagging goes wrong because channel grouping is not properly understood. I cover the channel grouping settings, how they affect campaign tagging and reporting, how to make changes to the channel grouping settings and many more.