This data story tells us what currently people are searching in Google related to Halloween.
Halloween related searches expectedly report peaks around end of September, beginnin of October every year. Searches relate to trick or treating, pumpikin spiced lattes, scary movies, candy, Halloween makeup and Halloween themed food and drinks.
This data story is created using Flourish and the music to the video is the sound of the data made with TwoTones, an app that allows you to turn data ino tunes.
Popular Halloween Makeup
Below are some increasing searches around Halloween and their estimated monthly search volume according to Ahrefs.com
- vampire makeup – 22,000 avg. monthly searches
- zombie makeup – 23,000 avg. monthly searches
- witch makeup – 23,000 avg. monthly searches
- skeleton makeup – 23,000 avg. monthly searches
- clown makeup – 51,000 avg. monthly searches
Popular Halloween Cocktails
According to Google Trends these are the top searched Halloween themed cocktails and the avg monthly search volume accoridng to Ahrefs.com
witches brew – 17,000
zombie cocktail – 6,900
brain hemorrhage shot – 4,500
black magic margarita – 350
sweet poison cocktail – 300
hocus pocus cocktail – 250
beetlejuice cocktail – 200
Resources used for this data story:
Flourish – data visualization and storytelling tool
TwoTones.ia – data sonification tool
Google Trends – data source for popular searched in Google
Ahrefs.com – keyword intelligence tool