Helloween Popular Google Searches – A Data Story
Helloween Popular Google Searches – A Data Story

Helloween Popular Google Searches – A Data Story

This data story tells us what currently people are searching in Google related to Halloween.

Halloween related searches expectedly report peaks around end of September, beginnin of October every year. Searches relate to trick or treating, pumpikin spiced lattes, scary movies, candy, Halloween makeup and Halloween themed food and drinks.

This data story is created using Flourish and the music to the video is the sound of the data made with TwoTones, an app that allows you to turn data ino tunes.

Halloween Data

Popular Halloween Makeup

Below are some increasing searches around Halloween and their estimated monthly search volume according to Ahrefs.com

  • vampire makeup – 22,000 avg. monthly searches
  • zombie makeup – 23,000 avg. monthly searches
  • witch makeup – 23,000 avg. monthly searches
  • skeleton makeup – 23,000 avg. monthly searches
  • clown makeup – 51,000 avg. monthly searches

Popular Halloween Cocktails

According to Google Trends these are the top searched Halloween themed cocktails and the avg monthly search volume accoridng to Ahrefs.com

witches brew – 17,000

zombie cocktail – 6,900

brain hemorrhage shot – 4,500

black magic margarita – 350

sweet poison cocktail – 300

hocus pocus cocktail – 250

beetlejuice cocktail – 200

Resources used for this data story:

Flourish – data visualization and storytelling tool

TwoTones.ia – data sonification tool

Google Trends – data source for popular searched in Google

Ahrefs.com – keyword intelligence tool