As we celebrate the end of 2020 and the beginning of 2021 with lots of hope for a better year, I looked at how the events of 2020 influenced our search behavior.
Since 2020 was as eventful as it was, this reflected in our search behavior. Therefore it wasn’t as simple as building one chart that will visualize all the important Google searches from 2020.
Most popular searches for News
Most of the top searches in 2020 according to Google Trends spike at certain point in time but news related to Unemployment remained searched throughout 2020 starting in March. Unfortunately the Covid – 19 pandemic and the resulting lockdowns and closures affected a lot of people and their job security.
How to related searches
At the outbreak of the Covid-19 pandemic “how to” related searches increased significantly in Google. “how to make a face mask”, “how to make a hand sanitizer” were among the most popular ones. How to searches were popular throughout 2020 not only as it relates to Covid-19 but to a lot of other issues we faced in 2020. Here are top searches related to How to help and How to donate:
With with US Elections in November as well as a lot of tragedies in 2020 Google Trends also reports a lot of searches related to people. Here are the most popular ones:
These charts were built in Tableau: